Experts say, you are more likely to get where you’re going if you know what you want to achieve. I’m taking a course that asks participants to set three concrete goals for their website/blogs. It’s called branding and everyone in business knows exactly what that means, even when it seems an impossible target to hit. Not every business is a Coca Cola, Ford or Dolce and Gabbana. Nevertheless, after considerable thought, here are my three goals intended to help me create a brand:
Goal one will give me an income stream; it’s as simple as that. I am a professional writer. My work has value. There are currently three products in my store: Blind Curve and Finding Family, both of which are also available from Amazon, and my new novel, Hunter’s Light, Pella’s Quest, available only from ONE ROOF PUBLISHING, one episode at a time. This exercise caused me to have an epiphany. I’m not an everything publisher; I am a writer of books, poetry and short stories who very much wants to sell them.
Goal two is a bit trickier. Once I’ve mined the field of family and friends, I’m not sure where to go for subscribers/followers. All I know to do, is ask my friends and family to tell their friends and extended family about ONE ROOF PUBLISHING. Share, comment, re-post and like, that’s where it starts. And I am learning techniques to help me build readership through other means, like inviting everyone I meet to subscribe/follow ONE ROOF PUBLISHING at www.oneroofpublish.com.
“I begin with an idea and then it becomes something else,” so said Pablo Picasso. That seems to be happening to me. I started this lesson on blog branding to better understand what I want to accomplish with my website. It didn’t take long to realize I was posting a lot of content unrelated to my goal: writing books, poetry and short stories, and then selling them. Everything in this site should be targeted toward that goal. Don’t worry, that doesn’t mean you’ll be getting a sales pitch every day; you will be getting original stories and poetry, which I expect someday will appear in book form. In other words, ONE ROOF PUBLISHING will become a my “live” book development site, and you get to be part of the process. And, because I believe it’s important to support other writers, you will also see book reviews from time to time.
So goal three is probably the most important goal of all. When I looked at the tabs in the ONE ROOF PUBLISHING header menu, it became clear a lot of stuff is posted covering a variety of topics. The articles are interesting and timely, yet what purpose do they serve in the context of Sharon Vander Meer, Writer? A very important question. The header menu in my author site needs a major overhaul. It will be downsized quite a bit! That, too, will be incentive for me to concentrate on posting regularly.
These are concrete goals. Can I achieve them? Time will tell. Spread the word. ONE ROOF PUBLISHING at www.oneroofpublish.com
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