Native Advertising Explained

There is nothing so alluring as being told you can have it all. In this very competitive – and not always easily understood – media frenzy called news, the consumer is often befuddled when products appear in an article, or the article is sponsored by a product. Do you trust the article or do you become suspicious of the journalism that produced it? This video of Last Week Tonight’s John Oliver sheds a little light on the subject. It will either make you laugh, or cry, depending on your take on this very funny exploration of native advertising.

From Short Biography:  John Oliver is a British comedian, political commentator, television host, and occasional actor. He is best known for The Daily Show with Trevor Noah (1996), John Oliver: Terrifying Times (2008) and The Rally to Restore Sanity and/or Fear (2010). Oliver left The Daily Show at the end of 2013, and began presenting his own show on HBO, in: Last Week Tonight with John Oliver, April 27, 2014. He also makes the podcast The Bugle with Andy Zaltzman.

2 Comments on “Native Advertising Explained

  1. Very good. Thanks for sharing that . Now what we really need is a class in High school to teach students this sort of stuff so they can navigate truth from advertising

    • I remember – and it hasn’t been that long ago – when you had to clearly mark advertorial so there was no question what the consumer was looking at.

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