The Las Vegas Economy: MSLV Initiatives Attack the Virus

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Main Street de Las Vegas (MSLV) is responding to COVID-19 by being proactive. Executive Director Michael Peranteau said the organization has raised $15,500 to give out in $250 grants to families in need. “We held a community Zoom forum for businesses and we held the Las Vegas NM Cash Mob on June 17.

Cash Mob :
The Las Vegas NM Cash Mob is a group of volunteers who are coming together to help save small Las Vegas businesses during the pandemic. Sponsored by Main Street de Las Vegas, the Cash Mob will hold virtual sales and auctions on Facebook each week at a different business to promote that local business and help boost their sales. Starting Wednesday, June 17 from 6 – 8 p.m., Cash Mob will happen throughout the summer. “Stay tuned for more information,” Peranteau said. He noted and gives thanks to Raton Cash Mob for its help and inspiration.

Show your supportThe mission of MainStreet de Las Vegas is to unify the historic commercial corridor and engender pride in the community while promoting economic development and preserving historical, cultural, architectural, and natural resources through partnerships and community collaboration.

This mission is reflected in the ways MSLV has stepped up and created opportunities for funding and other help.

LVCEF:
The Las Vegas Emergency COVID-19 Fund (LVCEF) grants program is a time-based grants program that has been created to help mitigate the crisis caused by the COVID-19 Virus. The LVCEF will provide essential support to the people in the greater Las Vegas community who have been, and will be, most severely impacted by COVID-19.

“The challenge presented by the new corona virus (COVID-19) is unprecedented and therefore requires our community to come together in equally unprecedented ways. The needs in our community are vast — and in many cases, immediate — particularly for vulnerable people who may already be socially isolated, in fragile health, or in financial crisis,” Peranteau  said.

The MSLV executive director said coming together as a community to help the most vulnerable is one of its most important values. “Compassion and charity are central to our lives, and at the core of greater Las Vegas community. We are working to fill the gaps for the many in our community who have been, and will be, most severely impacted by COVID-19,” Peranteau said.

Requests for support MSLV will consider:

    • Basic needs, such as food and utilities for the elderly, people in financial distress, and those who are socially isolated.
    • Targeted financial support for those given the extreme measures of social distancing required to keep residents safe.
    • Need for assistive technology for those facing social isolation, allowing them to participate in virtual religious services and other programming.

The Las Vegas Emergency COVID-19 Fund (LVCEF) grants program is a time-based grants program that has been created to help mitigate the crisis caused by the COVID-19 Virus. The LVCEF will provide essential support to the people in the greater Las Vegas community who have been, and will be, most severely impacted by COVID-19.

The LVCEF will provide one-time $250 grants on a first-come-first-serve basis for basic essential needs, such as telephone, internet, insurance, utilities, and prescription drugs for the elderly, people in financial distress, and those who are socially isolated. These grants will help the most at-risk by providing a safety net when other resources are not available. The needs in are vast — and in many cases, immediate — particularly for vulnerable people, especially the elderly, who may already be socially isolated, in fragile health, or in financial crisis.

MSLV also conducted a Zoom Community Forum on May 28 that focused on the survival of small businesses in Las Vegas during and after the pandemic. Many small businesses received funding from the federal government through its Payroll Protection Program (PPP), Economic Injury Disaster Loan (EIDL) and enhanced unemployment. Forum participants discussed ways to help businesses survive and thrive when funding runs out over the next few months.

“It’s a unique and complicated situation that we have never experienced before, Peranteau said. “This meeting was the first in a series of community gatherings geared to help small businesses cope.”

Panelists at the first meeting included Briana Montaño-Baca, Luna Community College’s Small Business Development Center Associate Director; Allan Affeldt, hotel owner and member of the Governor’s Economic Recovery Council; Sean O’Shea, Business and Entrepreneur Development Specialist with New Mexico Main Street; Sara Jo Matthews, owner of Borracho’s Bar and co-founder of the Vegabonds; and Bill Hendrickson, the new Community Development Director for the City of Las Vegas.

Art Park:
MSLV is also turning the park at the corner of Lincoln and Grand Avenue into an actual art park. Three large sculptures and a new mural will be added to other installations.

For more information about MSLV and how you can help or become involved contact:
Michael Peranteau
Executive Director
MainStreet de Las Vegas
500 Railroad Avenue
Las Vegas, New Mexico 87701
Office: 505.617.6800
Cell: 832.215.0436


NOTE: I am featuring local businesses, nonprofits, and organizations in this series of articles about how COVID-19 has affected our community . If you would like to participate, email fsharon@msn.com for more information.


 

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