Tag: Consumer trust

Native Advertising Explained

There is nothing so alluring as being told you can have it all. In this very competitive – and not always easily understood – media frenzy called news, the consumer is often befuddled when products appear in an article, or the article is sponsored by a product.

Doing the right thing matters

CSR Survey

(NewsUSA) – Equal pay for equal work tops the list of concerns expressed by respondents for Aflac’s third annual Corporate Social Responsibility (CSR) survey. Consumers and investment professionals were asked what companies can and cannot do while claiming to be socially responsible. The survey… Continue Reading “Doing the right thing matters”

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