Dick’s has been around since 1940, managed and owned by the Dick Elias family. In 1974, the business was taken over by the Moore family and has, over 45 years since then, grown into a local favorite.
Owner Charlotte Moore, said Dick’s has evolved over the years from the liquor store, deli counter into a pub and restaurant.
“We have continued to reinvent Dick’s with the ever-changing times,” she said.
Dick’s has undergone several updates/remodels over the years. The three that created the most change happened in 1998. The owners built a two-story space over the parking lot as a two-level night club. The space is now the kitchen (bottom floor) and restaurant (top floor).
“In 2012 we acquired the Historic Serf Theatre adjacent to us, and in 2014 we restored it to house our special events venue, and finally in 2015 (five years ago), we transformed our liquor store/bar area from two areas to one room to house our pub/restaurant. The new pub area is cozy, brick walled reminiscent of an old historic building found in Chicago, New York, or Colorado,” Charlotte said.
Forward motion and innovative thinking could not overcome the unexpected reality of Covid-19.
“This has completely turned our business upside down, many new procedures are needed just to open daily,” she said. “Face masks are required as well as much disinfecting constantly, table condiments are eliminated, disposable menus are required. QR codes are used for menu access as well. Technology is the way of the future for sure!”
Just before the most recent closure to in-door dining, the Moore’s reupholstered many of their seating areas with virus-resistant fabric and increased to a higher level the percentage of disinfectant required in dishwashers, and running them at a higher temperature.
Now, the restaurant and pub customers are seated outside and served under a big tent placed on the sidewalk and parking spaces directly in front of Dick’s property. Social distancing is observed with tables spaced in keeping with health requirements. Masks are worn by patrons until they are seated for dining. Staff wears their masks all the time.
“We were only allowed 50 percent occupancy when we were serving inside. Our Venue (Historic Serf Theatre) is virtually non-existent since large gatherings are not allowed. This would have been one of our busiest years with weddings and graduation celebrations.
“Dining at Dick’s, for now, means being seated in our outdoor patio since indoor dining is prohibited under the current health restrictions. All tables/chairs have been strategically placed to assure social distancing. Condiments are available only in individual portions served on request. We have had difficulty getting crew to return. However, we have moved much of our venue crew to Dick’s to help with daily duties.”
Dick’s loyal patrons continue to accommodate to the changing rules at this popular eatery.
“We’d like our customers to be patient as we are conforming to special requirements. Many of us are running with a skeleton crew to provide our services. Things will be different for now and going into the future for the hospitality industry due to Covid-19,” she said.
“The most beneficial to me as a business person, is having such a great community to bounce ideas and advice on. Under Covid restrictions, daily tasks are a challenge.
“One great benefit is enjoying time in the kitchen – I call it ‘Back to Basics,’ which has given me control of so much – specifically recipes, labor and food costs. I have simplified my menu, which I hope will continue to bring my labor and inventory down as well as increasing our quality of food,” Charlotte said.
Her greatest concern moving forward is rebounding from closure for three months, becoming financially stable, and keeping staff and customers healthy.
“Throughout our 28 years here at Dick’s, we have had such a great crew working for us. They’ve become family/friends along the way, which has made Dick’s a special destination. We’d like to continue that tradition of providing a great place for celebrations of life. Cheers to many more years!”
Dick’s hours of operation are 11 a.m. to 9 p.m., Monday – Saturday. For more about Dick’s, check out their website: dickspubandrestaurant.com
Sharon Vander Meer is an indie author of six books and two chap books of poetry. Check the BOOKS tab to find out more. Follow her at www.vandermeerbooks.com, https://www.facebook.com/vandermeerbooks, Amazon Author Central. Please like, share, or comment – or all three!
Charlie’s Spic and Span Bakery and Café is an established eatery owned by only three people during its more than 60-year history. Founded in the early 1950s, its primary offerings were chile and tamales. Carmen Fernandez expanded the bakery and added breakfast and lunch. In 1998 Charlie and Elizabeth Sandoval acquired the Spic & Span and have added fresh-made tortillas and increased the menu items. Its core reason for being is to serve customers Northern New Mexico cuisine and good old-fashioned comfort foods in a friendly atmosphere. Generous portions, fresh ingredients and friendly service are the standard.
One program that has been of great help to the restaurant is the Paycheck Protection Program (PPP). “This program has really saved my business,” Charlie said.
we’ve been serving more customers outside, which was made possible because of the expansion. Our order-at-the-counter service is actually conducive to the “contactless” approach. We eliminated all duplicate menus and have just one menu for customers to see without touching, and our servers still bring all food and beverage to the customer. We have security staff for busy nights who remind people to sign our book at the door for the required contact tracing. Recently we’ve implemented digital temperature readings for all customers entering the restaurant. Employees that are in direct contact with the public are required to wear masks at all times.”
“In spite of uncertain times, we fully intend to provide the same fun and safe environment as we always have,” Shawna said.
For foodies on the go
Sharon Vander Meer 