IS SELF-PUBLISHING RIGHT FOR YOU?

To be published, first you must write. As E.B. White said: “A writer who waits for ideal conditions under which to work will die without putting a word on paper.” The same can be said of publishing. It is work and you must work at it, whether you are going the indie (self-publishing) or traditional route. Your creative muse may not like to hear this, but taking your book to market is a business, and as with any business, you are in charge of its success.

Indie Publishing means you take on the multifaceted role of getting your book before the eyes of readers. If you’re ready to do that, then self-publishing may be right for you. In self-publishing, you, the writer, control every stage of the process.

Traditional publishing is the Gold Standard for most – but not all – writers. The focus of this article is on self-publishing but it also looks at traditional publishing. Click the download button for a PDF of my recent Las Vegas Lit presentation, Is indie publishing right for you?

Sources for parts of this content include Kindle Direct Publishing, selfpublishing.com, nybookeditors.com, and xlibris.com.

The work of traditional publishing includes knowing your target audience, getting an agent, writing a query letter.

On the plus side – the author gets help with editing, marketing and distribution. Note the emphasis on help. Traditional publishers don’t do everything especially when it comes to marketing and distribution.

The work of indie publishing includes knowing your target audience, hiring a qualified editor, hiring a cover designer, hiring an interior format designer, deciding which publishing platform to use, managing your book’s marketing and distribution, getting readers to review your book and post to appropriate sites, vie for the attention of readers in a saturated market, and this is just the tip of the iceberg. With Kindle Direct Publishing, if you have the background and skill sets, you may want to do most of this yourself. KDP has many free tools for you to use. The one service you want to consider paying for is a reputable editor. Even the most self-critical writer will inadvertently turn a blind eyes to his/her/their mistakes.

On the plus side, you control how your book will be managed and in most cases, you get 100% of royalties

In the attached presentation I show a sample self-publishing package from a company called Xlibris, with which I have had some experience. The bad news is that in the basic package, $1,999, the printing cost per book can be pricey, $11 to $13 per 280 page book, not including shipping cost. That would mean selling your book at a markup of 100 percent ($22 to $26) in hopes of making back your initial investment. That doesn’t take into consideration paying an editor, cover creator and interior book designer, marketing, and distribution costs. The good news, if you can pay the price, is that self-publishing companies have packages that cover a lot of these services. In the case of Xlibris packages range from $1,999 with limited services to $14,999. The goal of these companies is not to sell your book, but to sell you services. Not all companies are alike, so do your research before choosing one.

KDP, Kindle Direct Publishing, is a more affordable option with printing costs for a 250-page book at about $3.65 per copy, not including shipping costs. Some KDP advantages include Amazon Kindle exclusive, your book is available quickly, you have absolute control of the final product, the price for resale is more in line with the market, interior design is more flexible, and updating the file is easy. So, yes, printing costs are less, but you will still need to invest in paying an editor, cover creator and interior book designer, plus marketing and distribution costs.

The really good news is that as a self-published author you are in good company. Notable indie authors include Mark Twain, John Grisham, L. Ron Hubbard, Walt Whitman, Richard Paul Evans, Beatrix Potter, T.S. Elliot, Upton Sinclair, Margaret Atwood… just to name a few. Some of these writers elected to self-publish after becoming established. A few were self-published right out of the gate.

1. No contact details.​ You should be able to pick up the phone and call, or at least send an email and get a personalized response within 24-48 hours.

2. No testimonials.​ There should be plenty of social proof of other authors who’ve worked with the service.

3. A hard sell. ​If the sales team is pushing you to upgrade your package, it’s a warning sign that they only care about getting your money and not about getting results.

4. Cryptic or unclear pricing. ​Reputable services explain exactly how much they charge. They don’t require that you email them first for pricing.

5. Required purchases.​ Avoid companies that force you to buy a specific number of copies as part of your contract.

6. Asks you to sign over your rights.​ The service is an assistant, not a publisher. You should retain all material rights.

7. Guarantees that you will become a bestseller.​ No one, not even a traditional publisher, can fulfill such a promise.

Kindle Direct Publishing https://kdp.amazon.com

selfpublishing.com https://selfpublishing.com

Lulu https://www.lulu.com/

IngramSpark https://www.ingramspark.com

Good luck on your self (indie) publishing journey. It is not for the faint of heart. Determination, knowing your technical limitations, understanding your target market, having persistence and discipline, these are among the skills you need or will want to acquire. Anyone can write a book. Anyone can self-publish a book. Finding people to buy and read your book, that’s a whole new ballgame. That’s what makes it challenging, engaging and fun!

For more information about Las Vegas Lit go to www.lvlitnm.org


PHOTO CREDIT: BOB HENSSLER


SEASONAL SILLY

GHOST
(An acrostic poem)

Goulies grumble,
howlers mumble,
other worldly sounds a jumble,
sighing, crying, wailing, all around
talking, talking their eerie sound!

BOO TO YOU
Hootie tunes and shrieking screams
scary thingies in your dreams.
On this haunted, hunted night
what next on tap will give you fright?
Creeping, leaping, jumping, sneaking
is that a ghost at whom you’re peeking?

Tiptoe back, slither down the hall
when spooky phantoms on you call.
Get into a warm and comfy bed,
pull the covers o’er your head.

Sweet visions conjure into being,
ignore the specter on the ceiling.
Come out and play, he moans,
Halloween lasts but a day, he groans.

Laugh, laugh away your silly fear,
the pumpkin grin will bring you cheer.
Gliding ghouls are hosts to you
waiting, waiting, and then – BOO!

WALKING IN OCTOBER
There, clouds riding high
in a brilliant blue, blue sky.
Further along blackbirds cluster,
feathers flap with wicked bluster.
A shedding tree bares its limbs,
dropping leaves like floating gems.

A pumpkin here, scarecrow there,
a ghostly presence to give a scare!
The air is fresh with a little bite,
woodsmoke smell of fireplace alight.
Oh, the joy of an October walk,
listening to Mother Nature squawk and talk.

HAUNTED HOUSE
The sorry sounds of ghostly howls
run down the walls like blood
from cuts deep into the weary hearts
of any who tread the halls
of the empty house left to dead dreams.

Once filled with flash and fun,
now memories cluster in corners
left to rot like abandoned meat
nibbled at by rats and brindled cats
prowling the creaking floors where human feet tread no more.

CROW DOWN
The crow cawed its eerie cry,
people shuddered as they hurried by
until the second settled in
bringing luck with its wings tucked in.
A third arrived, a sign of health,
and brought one more, the fourth for wealth.
No, no! here comes number five, does illness loom?
Yes, yes the sixth arrives bringing death and doom.

WHISTLING WIND
The sound abounds and sighs around,
growing soft then shrill as a broken wheel
crawling up my back in a fright attack.
From where does that sound whirl
making hearts cringe and toes curl?
Why it’s nothing more than a piece of tin,
whistling, whistling in the wind.


Halloween 2023. The photo is the resilient flower box by our front door. Seemed fitting for my Halloween-themed poetry. Enjoy!

INDIAN PAINTBRUSH

How did you get your name,
what lies beyond your flame
of colors bright and true
that tells the story of you?
Splash of green and vibrant red
sunset colors dance across earth’s grassy bed,
lit from within you glow,
and brighten wherever you grow.

Photo by: Rob Vander Meer

Review: Bella Collector of Cuentos

Bella is about to go on the trip of a lifetime. No, it does not involve planes, trains, or automobiles, but it may involve a horse, an odd little cart, and a weird bird, among other surprises.

Oh, and a bit of magic.

While going through old things in the attic of the family home, Bella finds – and oh, my! – falls into another time and place, where she learns that perhaps she can be more than the quiet little sister and the shy student, easy prey for a school bully.

In this magical place she meets ancestors, beings of legend and lore, Death, and most important, she meets herself and learns her potential. And she learns perhaps the most important lesson of all: to be remembered is a blessing; to be olvidado, forgotten, is to let one’s culture and language slip away.

She meets fore bearers she never knew, or scarcely knew in their lifetimes. At nearly 15, coming into the family late in her parents’ marriage, she sees no connection to her past. Nor does she see the threads that bind her family together, feeling too often the outsider.

The legendary characters she meets on her journey teach her the importance of retaining a connection to the cuentos, the stories, that are the backdrop of her culture, the art, music, and literature that frame who she is.

In the land of yesterday she encounters beings – human and fantastical – who by turns protect her, teach her, and caution her to remember their cuentos and share them with a careless society that has forgotten their value.

Dwarves and giants, witches and snakes, tricksters and Death herself leave a lasting mark on Bella. Reading the story of her journey is charming, yes, but it is also a cautionary tale about remembering and sharing one’s culture and language, not as an afterthought, but as a vibrant part of life.

Bella Collector of Cuentos is a tale told by those who do not want to be forgotten. It is also a magical tale about a girl coming into her own.

THE QUILT

Life is a quilt,
one created over time,
one square, one stitch
placed just so
over weeks,
months, decades.
Sometimes the stitches
knot up, tangled
in unexpected
life events:
death of a love one,
divorce,
too much of this
too little of that.
And then
it smooths out
when new bonds
are made,
babies are born,
life goes on.
The quilt spreads,
covering the span of life,
bringing comfort
and protection.
The quilt of life,
the connectedness
that bridges divides.


Check the BOOKS tab to find out more about my work. Follow me at www.vandermeerbooks.comhttps://www.facebook.com/vandermeerbooksAmazon Author Central. I’m also a member of the Las Vegas Literary Salon, a group committed to sharing the work of local writers. Follow LVLS at lvnmlitsalon.org. Thanks for reading, commenting on, and sharing this post.

WALKING IN OCTOBER

Walking in October

There, clouds riding high
in a brilliant blue, blue sky.
Further along black birds cluster,
feathers flap with wicked bluster.
A shedding tree bares its limbs,
dropping leaves like floating gems.

A pumpkin here, scarecrow there,
a ghostly presence to give a scare!
The air is fresh with a little bite,
wood smoke smells of fireplace alight.
Oh, the joy of an October walk,
listening to Mother Nature squawk and talk.

_______________________
This is Day 175 of my 365 day self-imposed poetry challenge, which will culminate at the end of April (poetry month) 2022. The photo is one I took today, which inspired, in part, Walking in October.
_______________________

I am an indie author of six books and two chap books of poetry. Check the BOOKS tab to find out more. Follow me at www.vandermeerbooks.com, https://www.facebook.com/vandermeerbooks, Amazon Author Central. I’m also a member of the Las Vegas Literary Salon, a group committed to sharing the work of local writers. Follow LVLS at lvnmlitsalon.org. Thanks for reading and sharing this post.

FOR LAS VEGAS AND AREA AUTHORS

My Books at Paper Trail
A few of my titles at Paper Trail. I’m looking forward to being represented at Southwest Books in Rough Rider Antiques.

Every author I know, or know of, wants to see her or his books on bookshelves and available for purchase by readers. Southwest Books’ expansion at Rough Rider Antiques (501 Railroad Ave.) to include a local author section is an amazing opportunity. The bookstore section is set up and ready to take in new inventory.

Owners Carol and Dennis Ditmanson couldn’t be more excited.

They are looking for any book written by local authors in San Miguel and Mora counties, and open to any genre. Stocking books by local authors starts immediately. For more information, contact Carol at cid1nm@gmail.com to make an appointment.

Book signings and readings won’t be available in the immediate future, partially because of Covid, but Carol is open to the idea.

Creating this opportunity for local writers to reach new readers appeals to Carol on several levels.

“I recently retired from Western National Parks Association. I worked at and with 10 of the National Parks in New Mexico. Our book sales in the Parks were a passion for me and I tried to promote local authors as much as I was able to. The review process at the parks can be a bit challenging. Now, with this opportunity, Dennis and I can approve and carry local authors in many genres.

“I admire the arts and the heart and effort that goes into creating, that includes paintings, sculpture… well, all arts, and of course writing, which I consider an art. And finally, I am a military brat. It was instilled in me by my parents that I should give back to the community I live in.”

As a writer, I’m delighted at the prospect of getting my work before the eyes of potential buyers. Rough Rider Antiques’ proximity to the Castaneda Hotel is a benefit not to be ignored. I plan to submit my books for consideration. Carol and Dennis will buy books outright at an agreed upon discount.

Carol said Southwest Books at FrankieAnnTiques on the Plaza also continues to carry a wide array of books, including local authors, as does Nancy Colalillo at Paper Trail on Bridge Street. The new section of books at Rough Rider Antiques offers an expanding marketplace. Thanks to all Las Vegas booksellers, for your commitment to local writers.


I am an indie author of six books and two chap books of poetry. Check the BOOKS tab to find out more. Follow me at www.vandermeerbooks.com, https://www.facebook.com/vandermeerbooks, Amazon Author Central. I’m also a member of the Las Vegas Literary Salon, a group committed to sharing the work of local writers. Follow LVLS at lvnmlitsalon.org

Five Truths About Indie Publishing

Writing
Write on

I am an indie author, a writing entrepreneur. The following comments are based on my experience and are in no way intended to discourage anyone from self-publishing. I get – and occasionally sign up for – “helpful” blog posts about how I can make a six-figure income using my writing skills. I want to laugh with all the derision my body can muster.

Maybe someone can do that, but not me, at least not up to now. Maybe? Someday?

Let’s start with the cold, hard truth that, according to a Bowker report, nearly four million books were published in 2019, 1.7 million of which were indie-published. For those who don’t know what Bowker is, you can find out more about it here. In a nutshell, Bowker provides tools to help authors promote and sell their books — and resources, such as the Books In Print® database — to help make their titles more discoverable. Bowker, a ProQuest affiliate, is the official ISBN Agency for the United States and Australia. (From Bowker’s website).

Truth #1
There are countless self-publishing platforms. Countless. Researching what each offers is straightforward. Most list different levels of what is available through their platform. The more you pay, the more services you get. If you’re able to go for the gold, or premium package, you will get a ton of help. That does not guarantee success for your book.

Truth #2
These platforms have one goal in mind: selling you services. There’s nothing wrong with that, these are businesses operating from a proven business model. Ultimately, selling your book is not what they are designed to do. Yes, these platforms will give you helpful hints about revising, uploading, editing, publication and marketing, but in the end, it’s your book and selling it is your responsibility.

Truth #3
Everyone wants to help you, for a price. There are many writing gurus who have wonderful ideas about how you can sell your book. Wonderful ideas. All you need do to get this magic formula, is pay a small fee. It could be $27, $67, $87, for a course that would normally cost $367, or $587, or any way higher price you can think of. What a bargain! Well, no, it’s not. If you want to take that course and glean from it what you find helpful, go for it, but it is not a guaranteed path to a best seller.

Truth #4
To be an indie author, you must believe with everything you have in you that your work is the best thing ever written. If you don’t believe that, you will spend a lot of time second-guessing yourself. Equal to that, your responsibility is to make sure it is technically the best thing ever written. Bad grammar, poor spelling, sloppy writing, all these factors will turn a reader off. Fiction authors will want to pay particular attention to plot, character development, and story arc. And believe me, folks, that’s a short list!

Truth #5
Writing entrepreneurship is a business and you must treat it that way. If you aren’t comfortable with self-editing, find a reliable editor with references. It will cost, but worth the expense. Unless they are professionals, don’t rely on your friends and family to review and make suggestions. Even the most honest will hedge in favor of not upsetting you. The cover is your book’s most important marketing tool. Invest in a qualified designer. Cost varies. But it’s not just the image on the cover; it’s the typography, the title, and the book’s back blurb – the first thing readers look at to decide whether your book is worth their time. These critical details done right, will build your confidence in the work you have created.

And, speaking of business, keep track of sales. I know, sounds like a no brainier, doesn’t it? Find a method that works for you, but keep track of sales, where the books were sold, and your earned royalties or margin. Also keep track of books you buy for resell. Your accountant will tell you all this, but in case you don’t have one, it’s a sound recommendation that you’ll find useful over time.

Happy Writing (and Publishing)!


Thank you for being a reader/subscriber. Your likes, shares, and comments are welcomed. Click the BOOKS tab to find out more about my work and to order my books. Follow me at www.vandermeerbooks.com, https://www.facebook.com/vandermeerbooks, Amazon Author Central. I may be reached by email at fsvandermeer@gmail.com.

 

Writing: A Day in the Life

Write NowThis should read “A Day in the Life of THIS Writer, and it’s just ONE day in the life of this writer. Everyone approaches how they write in different ways. Disciplined writing and scheduled writing are a bit of a myth for most of us. Published authors with a following and books that have hit the best-seller list, likely treat writing as the business that it is. The rest of us – or maybe I should say most of us – struggle with getting our books or articles or short stories or poetry before an audience. But we keep trying.

A day in the life–

2:30 a.m. Jolt awake with a story idea – It’s there. It’s brilliant! The characters are falling all over themselves to be noticed. The plotline begs to be written, but it is 2 freaking 30 in the morning!

7 a.m. Stagger out of bed. The idea? What was it? Was the protagonist the woman with red hair or the one with a scar? Scar? Was there something about a scar? The plot. Yeah, the plot. This woman – maybe with a scar – goes in to have her teeth cleaned but the dentist is really…

7:05 a.m. Oh, right teeth, morning routine. Shower away sleep fog and think about the story. It was so damned brilliant! A best seller for sure. Notebook and oatmeal side-by-side on the breakfast table, think about the story that woke me at 2 freaking 30 a.m. … … … … It’ll come to me… … … … I’ll let it marinate while I tidy up.

7:30 a.m. Morning chores with notebook handy. Write down anything remotely recalled from brilliant idea. Chores complete, notebook depressingly empty.

10 a.m. Writing time. Butt in chair, start fresh or return to what I was working on yesterday. The Brilliant Idea has gone stale, but what I’ve been working on has promise. Stick it out. Get it done. Write.

2 (or 3 or 4) p.m. Review and revise, maybe even think about submitting. The work finished two weeks ago has mellowed like fine wine (maybe). Time to look it over for errors, possible revisions, and overall readability. Can it be saved, or is it time to chuck it? Or is it time to (hyperventilating here) send it out in hopes it will be accepted for publication?

It often feels like there is no endgame for writers. Life interferes with writing. The above example doesn’t take into account daily emails and texts, other projects demanding one’s time, unexpected life events, coffee with your mate, a wild hair that takes you down a divergent path. Which takes us back to discipline. I’m reading Waymarks for Authors, by Chris Lewando. She makes the point that as writers, we make a choice each day, to write or not to write. It’s up to us. No one is forcing us to write. It’s the individual writer’s decision, day-by-day, whether she or he will put pen to page or fingertips to keyboard. This should be a given, but face it, we’re often guilted into believing we have to write every day or treat writing time as sacrosanct. At what point does the thing you enjoy stop being joyful and become drudgery? That fine line is drawn by each individual.

I love to write. I do it every day. That’s me. That doesn’t have to be everyone. Just me.

Am I successful as a writer? It depends on your measuring stick. I’ve been published in the local paper and regional papers; in a state-wide and a couple of regional magazines, certainly on my personal website, which – yes – I do count, and I have indie published six books and two chapbooks of poetry. So, in that I am a published author, I count that as success.

Financial success is a different measuring stick and for many, the only one that counts. I’ve always been paid for my work as a freelance writer. Success. The books I’ve written have not gained traction, at least to the point of financial success. I’ve sold enough to pay for printing and a tad more. That’s it. Is it enough? I keep writing, so, I guess the answer is either yes, or, it doesn’t matter; I’m going to keep writing anyway.

Happy writing.


Thank you for being a reader/subscriber. Your likes, shares, and comments are welcomed. Click the BOOKS tab to find out more about my work.  Books are available on Paper Trail in Las Vegas, NM, or through online retailers. Follow me at www.vandermeerbooks.com, https://www.facebook.com/vandermeerbooks, Amazon Author Central. I may be reached by email at fsvandermeer@gmail.com.

Writing: The journey continues

Hello, Writing Friends and the Merely Curious:

Write Now

My Personal Poem a Day Challenge is only in its sixth day, but I’m pleased to say, I’ve written a poem every day since May 1, after having written – along with a bunch of other writers – 30 poems in April. The May 6 poem was inspired by the aroma of cut grass and dandelions that wafted through the window as I drove home from town.

SPRING HAIKU
The smell of cut grass
shot color into my world
and my whole self smiled.

Being inspired in this way reminds me of the recent Dreams and Creativity seminar featuring Jan Beurskens sponsored by the Las Vegas Literary Salon. Writing inspiration comes from many experiences. Dream symbolism is something I’ve been trying to explore since the seminar, but I have yet to remember a dream after the fact.

Sight, smell and emotional response to something seen or experienced is more likely to get my brain firing with ideas.

Mary Rose Henssler, one of the Lit Salon team members, wrote a great “kick-in-the-pants” article on the Salon website. Sometimes, that’s what we need, a little jog to get our writing out of a self-created rut.

Prompts are great ways to stimulate one’s thinking. You might not even use the prompt, but it’s food for your fertile brain so you can come up with something more, something different. If you are stuck, Google ‘writing prompts’ or ‘poetry prompts’ and be ready for the deluge of websites that have tons of them.

Here are a few links to get you started:

700+ Creative Writing Prompts to Inspire You Right Now
500 Writing Prompts to Help Beat Writer’s Block
125 Of The Best Poetry Writing Prompts For Poets | Writer’s Relief
101 Poetry Prompts & Creative Ideas for Writing Poems

I know, daunting, isn’t it? But when you run through these, you see they represent a myriad of life experiences or ideas you’ve probably already had. It becomes doable to give the basic idea legs by adding your own experiences or creative thinking to the mix.

Writing is most often spurred by simply sitting down, and going at it. Writing is work. The more time you put into it, the better you get. You can spend a lot of time getting down the basics of grammar, plot development, character profiles, who’s the good guy and who’s the bad girl (or vice versa), but until you sit down and pound away at the keyboard, all that know-how will be for naught.

The greatest deterrent to writing is – I hate to say it – being afraid your work will never see the light of day, or laziness, only you can decide.

So, write, but after that – or in the process, look for outlets for your work. I have a writing friend who doesn’t believe writers should give their work away, that payment represents validation. “If you don’t value your work,” she says, “how will anyone else?” She has a point. And her next point is as important: getting published is hard work and you have to work hard at it.

Why am I writing a poem a day for 365 days? It’s writing practice, but my plan is to indie publish the best of the poems in a collection. Entrepreneurial publishing is gaining ground and I already have experience in the field. See my author page on this site. Click on the Books tab in the menu for links to the books I’ve written.

It matters not what you’re writing – fiction, nonfiction, poetry – the satisfaction you derive from creating a work from start to finish, is a reward all its own. Avoid apologizing for what you’ve written after the fact. You did it, maybe you made some errors or your work didn’t get the recognition (sales) you hoped for, let it be. Move on. Learn from your fumbles so your next project is an improvement over the last. Every new book, or article, or poem, or short story is its own creation.

There is a book on the market called Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success). I’m not recommending this book because I haven’t read it, but I like the title’s message. Write. Publish. Repeat.

What are your writing tips and tricks? What fires you up for writing. Enter your thoughts in the comments and I’ll share them in a follow-up post.

Happy Writing!