She said…

Thomas L. FriedmanSo, you think life is moving too fast?

Guess what? It is. I just started reading Thomas L. Friedman’s 2016 book, Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of Acceleration. I’m hardly prepared to comment on the entirety of the book, because I’m just in the second chapter, but Friedman grabbed my attention early on, with this statement:

“It’s no surprise so many people feel fearful or unmoored these days. … I will argue that we are living through one of the greatest inflection points in history—perhaps unequaled since Johannes Gensfleisch zur Laden zum Gutenberg, a German blacksmith and printer, launched the printing revolution in Europe, paving the way for the Reformation. The three largest forces on the planet—technology, globalization, and climate change—are all accelerating at once. As a result, so many aspects of our societies, workplaces, and geopolitics are being reshaped and need to be reimagined.”

Does that make the world and its chaos a little more understandable, if not manageable?

Think about the life you are living today with instant access to just about everything, thanks to technology. What about globalization and its impact on national and international policy, the economy and social interaction? Climate change incites heated debate, less about how to deal with it, but whether it exists at all. And it’s all happening at the same time at an ever-increasing pace.

Is political chaos, violence, terrorist threats – domestic and global – economic uncertainty, fear, and general unrest attributable to these rapidly accelerating factors? I haven’t done the research, but just by observation, I would respond with a resounding, yes!

The most influential of these three factors (for good or ill) is perhaps technology and our easy access to information. We have hardly absorbed one change when we are bombarded with information about not one but multiples of change in areas over which we have little or no influence. We are barely able to take in reports of one horror or disaster, before we see on our phones yet another. We can’t catch our breath between one new bit of flashy tech and the next. Do we even know the lasting impact of globalization? Climate change isn’t just a political debate; it is an earth-changing behemoth.

This is not seeming to me to be a book that leads to optimism, yet I get it that we must not ignore what is going on around us. We need to learn more and understand more if we are to survive, much less thrive, as a species.

Change, it would seem, no longer comes as a process; it’s more of a bulldozer. If you can’t adapt, you get run over. The reality check for most of us is that we are looking the other way, trying to pretend we can go back to “a simpler time.” We can’t go backward, but I believe we can go forward with deliberation and intention.

The acceleration of technology, globalization, and climate change is already reshaping society – the world, if you will. At one time, big change happened in a bit of a vacuum, rippling into mainstream society over time. Years, even decades could pass before the general population knew about a major innovation, like the aforementioned printing press. Can humankind reimagine and thrive amid supersonic changes? I have about 400 more pages to learn what Friedman thinks, but this is what I think: We can’t control the world; we can control how we live in the world. I guess that makes me an optimist.

–Sharon Vander Meer

For more about Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of Acceleration, by Thomas L. Friedman, go to www.thomaslfriedman.com.


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HONESTLY – A POEM FOR 2020

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I thought hard about the poem I’d write
as 2020 barrels toward me
and decided it didn’t matter
because life in the next 365 days
is something over which I have zero control.

I pray to be healthy and for my husband
and other loved ones to be healthy, too.
But that goes without saying,
does it not?
What do I want 2020 to look like,
in a perfect world, one where everything
– and I do mean EVERYTHING –
goes my way?

Family relationships will be reformed and strengthened.
The work I labor at
will go viral (in a good way) and I will become
the it author of the next decade.
So my personal aspirations are smallish.

On the world stage I would hope for
peace and well being for all,
a world where respect and civility
overcomes hate and violence,
a world in which war is a thing of the past,
and kindness determines the course of human affairs.

In my perfect 2020, I would
– listen more and talk less,
write more and talk less,
do more and talk less,
volunteer more and talk less,
be kind more and talk less,
laugh more and talk less.

I’m not about making resolutions;
I never keep them.
I can’t give sage advice;
my life is its own kind of mess,
so I’m in no position to tell you how to live yours.
Sanctimonious pontificating is a drug I don’t want to get hooked on.

What do I want 2020 to hold?
With anticipation I pray it will be one happy surprise after another,
and when there is sadness thrown into the mix,
I pray for the faith and strength to get through it;
– whatever it may be.
And as co-members of this thing we call the human family –
I pray the same for you.

Happy New Year – 2020


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Print advertising a thing of the past?

Print has a nearly 80 percent response rate; digital still plays second fiddle to visual call-to-action advertising in print media.

In the digital age, there is a perception that if you put your business offering up on Facebook or other social media, that’s enough. While social media is an important part of getting your customer’s attention, it is only part of the mix. Although it is “free” in the sense that posting doesn’t cost you much more than time, it is transitory at best and the number of people who will see that post is based largely on who’s on line at any given time.

Fido DeliversThe rule of thumb for ad space purchases is to budget 10 percent of your annual income to advertising. In a small town, that generally means radio and newspaper. It does not include charity or support giving to various school and community publications asking you to “buy an ad.” Advertising is any medium intended to reach the greatest number of people in which you include a call to action.

Many advertising surveys indicate consumers respond more readily to print – whether it be magazines or newspapers – or through direct mail – than to digital media. One report stated that 79 percent of readers are more likely to respond to print ads than e-mailed or digital sales pitches. Digital media will argue that is changing, and perhaps it is. The magic bullet of digital advertising is more difficult to measure.

My favorite explanation for effective advertising (Sales vs Marketing) –

Sales: A hitchhiker on the side of the road with a sign that reads, “To Dallas.”

Marketing: A hitchhiker on the side of the road with a sign that reads, “I want to get to Mom’s for Christmas.”

Your sales pitch is your goal. Marketing is knowing how to reach that goal by understanding the marketplace and your customer.

Print continues to be an important platform for getting your message out, but as the fellow going to Dallas figured out, tugging at the heartstrings of his audience was more important than saying outright what he wanted.

What works for you will depend on your expected outcome. A caution here, avoid buying advertising with the flawed expectation that one ad is going to result in customers flocking to your door in mass.

If you are selling furniture and your one page $2,000 full-color ad nets one sale of $500, you haven’t wasted your money, but perhaps you haven’t made best use of the space. Your goal is to make the ad as appealing as possible to assure you get enough sales to at the very least cover your cost. Five $500 sales would more than do it. The point is, manage your expectations. Know your reach. Understand your market.

Ad 1

Let’s say you have a restaurant and you want to run an ad that lets folks know you are now serving T-Bone steaks. Which of these two ads is more likely to work?

Ad 1 with address prominently displayed with a small picture of a T-Bone Steak and in small print “NOW SERVING T-BONE STEAKS,” is okay. You will likely get customers out of it, but the reality is the message has been lost.

Ad 2-2

Ad 2 with a grilling T-Bone steak prominently displayed, coupled with a 10% discount gives the buyer incentive to show up, ad in hand. It serves two purposes: getting customers in the door and being able to track the effectiveness of the ad.

If you spend $150 to $175 for the ad and the meal price is $25, you could easily sell 10 meals including the discount, and more than cover the cost of the ad.

Sometimes your goal is to let customers know who you are and where you are. The bonus is sales; the message is where to find you.

Advertising serves many purposes. While word-of-mouth has its place, advertising specific offerings provides updated information, provides actionable offers, and expands a business’ customer base.

As a business person, you likely know on day one of a new year what you hope to achieve in the next 12 months. Make planning for your advertising as important as planning for paying your employees, even if the employee is the person you look at in the mirror every morning. Advertising is as much of an investment as the fixtures in your store. Let it work for you and it will pay off.

These links lead to a series of ads that will inspire you to think more creatively about ad space purchases.

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The Christmas Gift

Merry ChristmasPenny was a trifle worse for the wear. Not terribly – but lovingly – shabby. Annetta held her close. This would be the last time Penny would be with her. She’d done her job; she’d protected Annetta and absorbed her tears when she was alone and afraid. Now it was time for Penny to be there for someone else, someone more alone and afraid than Annetta had ever been. Annetta still had Mom and Kit. Samantha had no one. Yes, there were grownups around her, including her mother, but they paid Samantha no mind except to order her around or tell her to get lost or… Annetta didn’t want to think what else Samantha had to run from when her mommy was too out of it to protect her.

Annetta’s mom was going to the do the hard thing, the right thing. Today she was going to take Sammy into state protective care. Annetta wasn’t sure what that was, but she knew it had to be better than the life Sammy was living now. Annetta shouldn’t have known about it, but she was an observant little girl, and a bit of a brave one. She had been the one to tell her mom of her worry about Sammy, who often came to school limping, or with bruises or burns. “From falling down,” Sammy would say. “From the stove,” she would say.” Annetta didn’t believe it.

Annetta didn’t know exactly what her mother did, but she knew her job was to protect kids.

She sat Penny on the bathroom sink and retied the bow she’d put in her yarn hair. Daddy had given Penny to Annetta the Christmas before he went to Heaven to be with Jesus. She knew in her heart that Daddy would not be mad at her for giving Penny to Samantha. She placed Penny in the shoe box, kissed her cloth face and tidied the blue gingham dress before putting the lid on the box. She wrapped it carefully and tied red ribbon around it.

“Hurry up in there,” her mom said impatiently from the hallway. “Your breakfast is on the table. You need to get a move on before it gets cold.”

Annetta opened the bathroom door, the wrapped package under her arm.

“What’s that?”

“It’s a gift, a gift for Sammy.”

“Sammy?”

“Samantha, the girl in my class I told you about.”

Her mother got that look she sometimes got when she didn’t know how to answer one of her children’s difficult questions, like, “Can Daddy see us from Heaven?”

“Christmas is tomorrow. I want you to give it to her. She will need Penny more than me.”

“Penny? You’re giving Penny away. But your dad…”

“Mom, Penny is for Sammy.”

“How did you know I would be seeing Samantha today?”

Her mother wouldn’t like what Annetta was going to say, but she couldn’t lie. “I heard you talking to Mrs. Kennedy on the phone. You said there was no other way to protect Sammy but to put her into state custody or foster care until her mother could get better.” Annetta chewed her lip. “What if she doesn’t get better? That’s why I want Sammy to have Penny. She needs someone to love. I have you and Kit; Sammy has no one.”

Annetta felt bad when she saw tears in her mother’s eyes. “Mommy, I didn’t mean to make you cry!”

“Oh, my darling child. These are not sad tears. Samantha is going to a safe place, and I have the best daughter on the planet. I’ll make sure your gift gets to your friend.”

Annetta grinned and skipped off to have her breakfast.

Kit stood in the doorway to his room looking at his mother in befuddlement.

“Mom, she loves Penny! Why would you let her give her away?”

She regarded her son in silence for a moment, thinking deeply about his question before answering.

“Because, Annetta isn’t giving away a doll, she is giving away her love. What better Christmas gift can there be?”


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ADVENT WREATH

Advent

Advent reminds us
that around the Christ candle there is –
Hope.
Peace.
Joy.
Love.
Words to live by
in an often tumultuous world.
Amazing Grace says eloquently
what we most need to know about these words,
especially Love.
We are redeemed, not because of who we are,
but because of who Jesus is,
born in lowly circumstances, Savior and Redeemer.
We cannot earn God’s saving Grace;
it is freely given,
Love personified –
Christ in a manger;
Christ teaching and healing;
Christ on a cruel cross;
Christ dead and buried;
Christ arisen, Triumphant!
The best gift we can give
is to be there for people when they need us.
God’s gift is the gift of Love,
a gift we can share all through the year.


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The Prayer

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In a chaotic world this song – so beautifully rendered by these talented young men – reassures and uplifts. Merry Christmas. I’ve posted it before and will probably post it again.

 


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December Moon

December Moon

Night shades the cloud-shrouded moon,
cold white against the inky sky
framed by a lacework of leaf-striped limbs
intertwined by nature’s refining hand.

What stories does the moon observe
as it passes through the starless expanse
on its way to the other side to see
an end to one day, and the beginning of another?


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Christmas

Light of the World

Not a holiday, a holy day.
If there be excess
let it be an excess of kindness and mercy.
There is no place in Christmas
for anything but joy.
Change the Christmas sprint
into the Christmas Spirit.
Jesus lived as humanly as any of us
and left an example for us to follow.
Love God
and love your neighbor.
Simple rules, easy to follow.
That is Christmas.


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Photo: pexels-photo-1652109.jpeg

Mist

Misty morning

morning’s misty glow
filtered through foggy dawn light
a new day is born

 


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I have shingles. Ugh!

 What I have learned:

  • Sharon VSince I found out two days ago, nearly every third person I’ve mentioned it to has had shingles, hence the staggering national average that says 40 percent of Americans will experience the itchy painful illness at some point in their lives.
  • Shingles is not the first thing that pops into a medical provider’s head when you go in complaining of an ear ache or other pain, especially when you are otherwise in excellent health. I saw three providers before I happened across an article my husband was reading about shingles shots. In reading it, I found that I had five of the eight symptoms listed. When I went to the ER here, I mentioned the possibility and guess what? By golly, Mrs. Vander Meer, you do have shingles!” I’m on meds and they are working, but I suffered about seven days of outrageous pain before treatment began.
  • Shingles does not always reveal as a cluster of pulpy sores as seen in medical site photos. It is on my scalp and hidden by my hair, which may be why nobody spotted it, despite my saying “My head is on FIRE!” But I digress. I’m much better now.
  • Stress IS a contributing factor. We all have stress and it doesn’t always lead to shingles, but let this be a reminder that every day counts, every moment can make or break you, don’t let tension rule your life.

I want to thank my friend Em Krall. When I was feeling my worst, she worked her magic and helped me get rid of a lot of tension.

I want to thank by friend Kathy Allen, who called last night out of the blue and made me laugh and feel her long-distance hug.

I want to thank my friend Mary Schipper, whose encouragement and positive outlook let me see the bigger picture. It’s more than “this too will pass,” it’s more about appreciating what you have right here, right now.

I want to thank my nephew and great nephew, Seth and Carter, for bringing us food and mail and newspapers.

Shingles is by no means life-threatening and most of us get through it without too much angst, but it does get your attention. The pain is indeed, painful. The blisters can be unsightly. The healing may end but neurological reactions may continue. There’s no guarantee you won’t get it again. (This is supposed to be the upside!) It does make you stop and think about being joy-filled and a joy to be around. I confess when this all started I was a bit of a grumpy puss, which is not like me at all. So, to anyone I snapped at, forgive me.

My poor husband has suffered from this as much as I have, maybe more. The poor guy has been house bound because I didn’t feel much like getting out, and I’m the official driver! Can anyone say CABIN FEVER! I’m mostly kidding. His greatest concern is for me, so I thank him most of all for being patient and doing everything he could to take care of me. I am truly blessed.

– Sharon on the mend


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